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		<title>EcoBrain Newest Items</title> 
		<link>http://www.ecobrain.com/index.php?src=rss</link> 
		<description>Green Books for Green Living</description> 
		<language>en-us</language> 
		<item>
			<title><![CDATA[The Better World Shopping Guide: 2nd Edition: Every Dollar Makes a Difference]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2158&it=1]]></link>
			<pubDate>Mon, 29 Jun 2009 17:53:28 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/217/2158-thumb100.jpg" border="0" alt="The Better World Shopping Guide: 2nd Edition: Every Dollar Makes a Difference" title=" The Better World Shopping Guide: 2nd Edition: Every Dollar Makes a Difference " align="left"><b>Publisher</b>: New Society<br /><p>The only comprehensive guide for socially and environmentally responsible consumers available, this book ranks every product on the shelf from A to F so you can quickly tell the "good guys" from the "bad guys" - turning your grocery list into a powerful tool to change the world. Representing over 17 years of distilled research, data is organized into the most common product categories including coffee, energy bars, computers, gasoline, clothing, banks, cars, water and more. Also included is a summary of the essential information about particular product categories, profiles of the best and worst companies, practical buying tips and the most useful online resources available. Whether you believe in environmental sustainability, human rights, animal protection, community involvement or social justice, this book is for you!</p>
<p>Small enough to fit in a back pocket or small purse and organized in a shopping-friendly format, <i>The Better World Shopping Guide</i> will help you change the world as you shop!</p>
<p><b>Ellis Jones</b> has been teaching students to make a difference in the world for the past 15 years. A scholar of social responsibility, social change and everyday activism, he founded and directs the <i>Better World Network</i>, giving presentations throughout the US. He currently teaches sociology at University of California, Davis.</p>]]></description> 
			<price>7.9500</price>
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			<title><![CDATA[The Better World Handbook: Small Changes That Make A Big Difference]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2157&it=1]]></link>
			<pubDate>Mon, 29 Jun 2009 17:39:39 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/217/2157-thumb100.jpg" border="0" alt="The Better World Handbook: Small Changes That Make A Big Difference" title=" The Better World Handbook: Small Changes That Make A Big Difference " align="left"><b>Publisher</b>: New Society<br /><p>Specifically designed to reach people who normally would not consider themselves activists, <i>The Better World Handbook</i> is directed toward those who care about creating a more just, sustainable and socially responsible world but don't know where to begin. Substantially updated, this revised best-seller now contains more recent information on global problems, more effective actions, and many new resources.</p>
<p><b>Ellis Jones</b> has been teaching students to make a difference in the world for the past 15 years. A scholar of social responsibility, social change and everyday activism, he founded and directs the <i>Better World Network</i>, giving presentations throughout the US. He currently teaches sociology at University of California, Davis.</p>
<p><b>Ross Haenfler</b> teaches sociology at the University of Mississippi.</p>
<p><b>Brett Johnson</b> teaches sociology at Luther College in Iowa.</p>]]></description> 
			<price>14.9500</price>
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			<title><![CDATA[Becoming the Kind Father: A Son's Journey]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2156&it=1]]></link>
			<pubDate>Mon, 29 Jun 2009 16:55:00 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/217/2156-thumb100.jpg" border="0" alt="Becoming the Kind Father: A Son's Journey" title=" Becoming the Kind Father: A Son's Journey " align="left"><b>Publisher</b>: New Society<br /><p>The macho society that held John Wayne as a role model has created an emotional wasteland where eighty percent of men are unable to accurately express their feelings, and where that same percentage feel estranged from their fathers. The stifled male, disconnected and out of touch, fills the void with apathy or anger and the toll is staggering: short unhealthy lives, ruined relationships and damaged children. This destructive behavior repeats itself in the next generation as the sins of the father continue the cycle.</p>
<p>In <i>Becoming a Kind Father</i>, Calvin Sandborn aims to break that cycle. His intensely personal story is heart-searing and inspirational. Brought up to fear his father's alcohol-fuelled fury and hateful put-downs, the author buried his feelings and fine-tuned his own rage. His father's early death and the collapse of the author's marriage provided catalysts for change.</p>
<p>Interspersing clever literary references with painful childhood memories, intense self-examination and astute observations, Sandborn provides well-researched psychological findings and self-help tips, including how to:</p>
<p>* identify and share feelings<br /> * treat yourself as a kind father would<br /> * form trusting male friendships<br /> * break the anger habit, and<br /> * forgive the world, and yourself.</p>
<p>This guide offers helpful insight for the millions of men who want to become kinder human beings. A "must-read" for every woman who loves an angry or emotionally distant man.</p>
<p><b>Calvin Sandborn</b> is a journalist, author and environmental lawyer who currently supervises the University of Victoria Environmental Law Clinic. He is also a kind father and grandfather.</p>]]></description> 
			<price>11.9500</price>
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			<title><![CDATA[The Green Teen: The Eco-Friendly Teen's Guide to Saving the Planet ]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2155&it=1]]></link>
			<pubDate>Fri, 22 May 2009 16:25:46 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/217/2155-thumb100.jpg" border="0" alt="The Green Teen: The Eco-Friendly Teen's Guide to Saving the Planet" title=" The Green Teen: The Eco-Friendly Teen's Guide to Saving the Planet " align="left"><b>Publisher</b>: New Society<br /><p>Today's teenagers are standing at the crossroads of environmental history. Global warming will fundamentally change the world as they know it within their lifetime. But how to keep their healthy environmental awareness from becoming environmental anxiety? The secret is to provide them with education and tools for positive action.</p>
<p>Written in easily accessible language, <i>The Green Teen</i> combines simple and quick eco-friendly tips, interviews with "green teens", ideas for organizing and communicating environmental change and a host of resources in a handy "grab-and-go" format. Teens will learn:</p>
<ul compact="compact" type="disc">
<li>How the choices they make each day impact the environment</li>
<li>How to fit eco-friendly decisions into their tight schedules and budgets</li>
<li>How to effectively get today's decision makers involved in environmental stewardship</li>
</ul>
<p>Teens want to learn how to minimize their environmental impact at home, at school, and in their communities and get their concerns recognized by school officials, politicians, media, and even their own parents. <i>The Green Teen</i> is the book that will help them do it, and it is also a must-read for parents, grandparents, teachers and school administrators who want to help the next generation make environmentally responsible choices.</p>
<p>&nbsp;</p>
<p><b>Jenn Savedge</b> is the author of <i>The Green Parent: A Kid-Friendly Guide to Earth-Friendly Living</i>, an avid environmentalist, and a recognized authority and frequent speaker on reducing the environmental impact of the family. Her articles have appeared in national print and on-line media.</p>]]></description> 
			<price>11.9500</price>
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			<title><![CDATA[The Green Living Guide to Home Water Conservation]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2154&it=1]]></link>
			<pubDate>Tue, 12 May 2009 15:36:08 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/991/2154-thumb100.jpg" border="0" alt="The Green Living Guide to Home Water Conservation" title=" The Green Living Guide to Home Water Conservation " align="left"><b>Publisher</b>: Green Living Ideas<br /><p>Most of us take for granted the fact that we can turn on the tap to receive an endless supply of water. However, water is actually one of our scarcest natural resources, with four out of every ten people being impacted by water scarcity. Furthermore, the costs of water in all forms are dramatically increasing, even in first-world countries such as the United States. This groundbreaking new book on water conservation for homeowners, "The Green Living Guide(tm) to Home Water Conservation," highlights the most relevant and important issues surrounding water and provides clear, usable information on how to combat the environmental, humanitarian, and financial issues associated with water scarcity.</p>
<p>The book provides a global overview of topics including dealing with drought and safe, clean water availability, and offers advice on conserving water through tips, tools, and strategies for conserving water at home. A listing of water conservation resources by state further extends the guide's usefulness to readers.</p>
<p><i>[<b>Note</b>: This is a free 2-chapter preview of the full 4-chapter book, available <a target="_blank" title="The Green Living Guide to Home Water Conservation" href="http://bluelivingideas.com/waterbook">here</a>. The book is published through <a target="_blank" title="BlueLivingIdeas.com" href="http://bluelivingideas.com">BlueLivingIdeas.com</a>, and the first in a new series of environmentally-focused publications from  <a target="_blank" title="GreenLivingIdeas.com" href="http://greenlivingideas.com">Green Living Ideas</a>' book publication division.]</i></p>]]></description> 
			<price>0.0000</price>
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			<title><![CDATA[The Global Deal]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2143&it=1]]></link>
			<pubDate>Mon, 04 May 2009 15:18:00 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/209/2143-thumb100.jpg" border="0" alt="The Global Deal" title=" The Global Deal " align="left"><b>Publisher</b>: The Perseus Books Group<br /><p>In October 2006, Nicholas Stern, one of the greatest economists and public intellectuals of our day, made headlines around the world with his report, which reviewed the costs and benefits of dealing with global warming. The world&rsquo;s community has learned that it must act to mitigate global climate change, but until the Stern Review, no one knew how much it would cost, and how to do it. Now, Stern has transformed his report into a powerful narrative book for general readers. <i>The Global Deal</i> evaluates the economic future, and the essential steps we must take to protect growth and reduce poverty while managing climate change. The future Stern outlines is optimistic and pragmatic; he believes we have the capacity and creativity to change. But we need the will to inspire our political leaders to drive a new global strategy.</p>]]></description> 
			<price>17.7900</price>
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			<title><![CDATA[The Cheap-Ass Curmudgeon's™ Guide to DIRT]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2153&it=1]]></link>
			<pubDate>Tue, 28 Apr 2009 14:29:27 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/990/2153-thumb100.jpg" border="0" alt="The Cheap-Ass Curmudgeon's™ Guide to DIRT" title=" The Cheap-Ass Curmudgeon's™ Guide to DIRT " align="left"><b>Publisher</b>: The Cheap-Ass Curmudgeon<br /><p><b>THE SHORTEST DISTANCE BETWEEN YOU AND YOUR HAND-BUILT HAVEN!</b><b><br /></b></p>
<p><b>DISCOVER</b> the <b>SECRETS</b> to building by hand with the <b>NEW SLPP System&trade;</b></p>
<p><b>Stop</b> being a BLOCKHEAD<br /><b>Stop</b> waiting for all those blocks to cure</p>
<p><b>Stop</b> hauling them from here to there and back again <br />End all that prep work before it starts!</p>
<p><b>Start</b> making your blocks TODAY<br /><b>Start</b> building with them the <b>SAME DAY!</b></p>
<p><b>LEARN</b> how to build with adobe, papercrete, paper-adobe, and more&mdash;in <b>HALF the time</b> with <b>HALF</b> <b>the effort</b> of the traditional brick and mortar method.</p>]]></description> 
			<price>20.0000</price>
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			<title><![CDATA[The Difference a Day makes]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2147&it=1]]></link>
			<pubDate>Fri, 27 Mar 2009 15:50:47 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/989/2147-thumb100.jpg" border="0" alt="The Difference a Day makes" title=" The Difference a Day makes " align="left"><b>Publisher</b>: New World Library<br /><span class="Apple-style-span" style="font-size: 11px">If your compassionate instincts are greater than the time or energy you can spare, <i>The Difference a Day Makes</i> is all you need to turn your good intentions into powerful action. Flip this book open to any page and discover simple yet meaningful things you can do &mdash; in a few minutes or hours &mdash; to become an &ldquo;everyday altruist&rdquo; and improve your world.</span>]]></description> 
			<price>12.9500</price>
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			<title><![CDATA[Cause for Success]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2146&it=1]]></link>
			<pubDate>Fri, 27 Mar 2009 15:50:34 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/989/2146-thumb100.jpg" border="0" alt="Cause for Success" title=" Cause for Success " align="left"><b>Publisher</b>: New World Library<br /><span class="Apple-style-span" style="font-family: Times; font-size: 16px"><div class="description" style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 11px; color: #000000">Stung by corporate scandals and media mayhem, many companies have begun integrating terms like &quot;sustainable business,&quot; &quot;conscious capitalism,&quot; and &quot;ethical business&quot; into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard? <br /><br />When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate leaders find themselves at a loss. &quot;This is because, unlike branding or accounting, there are far too few solid industry case studies that profile the success stories and how those companies got there,&quot; says author and award-winning marketing specialist Christine Arena. </div><div class="parentExpander"><div id="exp1088095638" class="childExpander" style="display: block"><div class="description" style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 11px; color: #000000"><br />Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farms and The Body Shop, <i>Cause For Success</i> profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world&#39;s poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.</div></div></div></span>]]></description> 
			<price>14.9500</price>
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			<title><![CDATA[The Virtuous Consumer]]></title> 
			<link><![CDATA[http://www.ecobrain.com/product_info.php?products_id=2152&it=1]]></link>
			<pubDate>Fri, 27 Mar 2009 14:45:46 CDT</pubDate> 
			<description><![CDATA[<img src="http://www.ecobrain.com/images/989/2152-thumb100.jpg" border="0" alt="The Virtuous Consumer" title=" The Virtuous Consumer " align="left"><b>Publisher</b>: New World Library<br /><span class="Apple-style-span" style="font-size: 11px">Sure, there are people who chain themselves to old-growth trees, raise their one child diaper-free, and make their own soap.&nbsp;<i>The Virtuous Consumer</i>&nbsp;is for the rest of us, struggling to make choices that are better for the planet &mdash; and for us. Leslie Garrett has created a comprehensive reference guide that &mdash; like a smart, funny, and eco-conscious friend &mdash; will steer you toward ethical purchases for everything from lipstick to cars, kids&#39; toys to a new mattress.&nbsp;<i>The Virtuous Consumer</i>&nbsp;is your key to shopping consciously and creating a simpler, greener lifestyle.</span>]]></description> 
			<price>15.9500</price>
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